The media and entertainment industry is under immense transformation with the digital media taking center stage across all major platforms. This ranges from print, TV, films, advertising, gaming, animation, radio and music. A core revenue generation avenue is made through the digital media which is not only associated with the additional distribution platform. There are various organizations which are increasingly open with the adoption of the different digital strategies.
It has become more challenging especially with the changing digital landscape which are part of the business models and the economic aspect of it. There is the major shift that is needed in terms of mindset and approach especially caused by the high level of competition in addition to the dynamism of the market place.
Areas Impacted Through AI and Automation
There are a number of fields which are largely affected with the increase use of AI Here are some major areas which have been largely affected with the continuous growth in AI and automation.
This deals especially with the unstructured data which makes it ideal for speech, image, video and text analytics. There are a number of media houses which rely on advance analytics with the use of different parameters for the customer data. This is inclusive of demographics, market scenarios and current trends.
AI-based content has been incorporated with the improvement of the dynamic ad insertions which are included as part of the offerings. This makes for the enhancement of the contextualization for the customer experience mainly through intention, trigger, context and insight used to enrich the customer experience that makes use of AI.
The facilitation for the turning of the significant and unstructured part for user information are part of the cognitive technologies. This is to form structured, meaningful and correlated data which places them into multiple categorized databases. This is harnessed by various forms to provide unique insights for getting higher customer engagement which leads to improvement and attraction of the targeted content to get more monetization.
Basis for the storyline for themes of content, gaming and events are part of the development of AR/VE which is interactive content which is aided with the use of AI. To ensure that the viewers have a unique feel of the event, there is the 360 degree angle capturing and enhancement using the different AI techniques.
The state of personalized shopping experience is enhanced further with the use of AI. VR sport events has been facilitated with fantasy leagues and other proactive engagement which leads to predictive merchandise option for organizers. Predictive analysis of AI is also helpful to organizers in form of pitch report, team report, weather report and crowd report.
Application of AI is followed with the conduction of visual analysis to track the emotions in addition to audio analysis of music and tone of voice.